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Formerly known as Planned Giving Round Table of Arizona


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Marketing Collaborator: AFP April Luncheon

08 Mar 2017 9:42 AM | Stephanie Weadock (Administrator)

April Lunch & Learn:
An Introduction to Donor Data Segmentation

Do you communicate to everyone in your database the same way? You can't craft a compelling message or story if you don't know who you're talking to. Effective storytelling starts with matching your message to your audience. When we don't segment our messaging, we set ourselves up for failure. In this presentation, Steven Shattuck - Chief Engagement Officer at Bloomerang - will share some of his favorite strategies for segmenting your donors and other constituents in your database.

Attendee takeaways:

  • 4 basic ways to segment your donors.
  • How to get off the donor acquisition treadmill
  • How to improve your donor retention rates
  • One of Steven's favorite ways to segment donors - one that has the potential to turn casual donors into major donors.

When & Where


Wednesday, April 5

Time: 11:30am - 1:30pm
24th Street Conference Center 

              1841 N 24th St #10, Phoenix, AZ 85008

 * New luncheon format! We encourage you to arrive at 11:30 for the open buffet and table discussion portion of the luncheon. From 11:30-12:00 we will have table discussions to share with each other our best practices, tips and tricks for donor stewardship. Come prepared to share a technique that works well for you, or ask the table to provide suggestions for a challenge you may be experiencing. Expand your network. Share best practices. Enjoy open discussion on topics that matter to you.


AFP Member - $30.00 / Nonmember - $45.00

Click here to register today!

 *On-site registration: $15.00 additional for both members and non-members. AFP encourages you to pre-register for the luncheon prior to the deadline of 12 noon on Tuesday, April 4. If registering on-site the day of the luncheon, please note the cost increase and that we cannot guarantee a meal. ALL No shows will be charged. Thank you for your cooperation.

Arizona Charitable Gift Planners

  602.840.2900 X1

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